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Review: Influence, Robert Cialdini

4.6 (742) · € 6.00 · En stock

The subtitle is The Psychology of Persuasion. A classic book about six ways by which our behaviour can be influenced.

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Must read book It is made up of premium quality material.

Influence: The Psychology of Persuasion, Revised Edition

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Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

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Influence: Science & Practice

Understanding Human Behavior: 14 Key Takeaways from Robert Cialdini's “ Influence”, by Ravi Dawar

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Influence Psychology of Persuasion Book Review