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- Empowering Athletes with Sustainable, High-Endurance Sports & Outdoor Performance Gear - CXO Outlook
Empowering Athletes with Sustainable, High-Endurance Sports & Outdoor Performance Gear - CXO Outlook
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From a career as a business journalist to working in Corporate America to founding a premium sports & outdoor endurance brand, Nicolaj Due’s (CEO, Danish Endurance) journey has been quite remarkable. His passion for the outdoors, pride in Danish heritage, and vision towards building and creating Danish Endurance products have made him one of the most inspiring business leaders of 2022. “Through Danish Endurance, we want to inspire a state of mind where life in physical and mental balance is not only the key to greater personal endurance, but it’s the key to happiness,” shares Nicolaj. The Idea Behind the Inception of Danish Endurance Beginning its journey in 2014, Danish Endurance has quite an exciting basement story. Nicolaj, an all-seasons runner, while training for a marathon, used to experience cold feet and blisters due to the inferior quality of the socks. This prompted his desire to see if he could do things differently when designing endurance products for pampering the feet. “As with all good start-ups, my brother, Christoffer and I designed our first compression sock in our basement,” reveals Nicolaj. Since then, they’ve grown Danish Endurance into a (full) line of sports & outdoor performance gear. The dedicated brother […]
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