Branding - Definition & Types, Marketing Overview
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Branding is a process of creating a unique image, name, logo, symbol for a specific product in consumer’s mind which differentiates it from competitor’s products. Branding is the perceived emotional image of a company and is effective way for communication between two parties-buyers and sellers. Branding is a bit complicated and represents the corporate image.
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The book is dedicated to branding strategies, which are classified into macro and micro types.Macro type of branding strategies are those, which are
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